The iGaming operator ToonieBet, owned by Soft2Bet, has signed an agreement to become the exclusive betting partner of the Ottawa REDBLACKS, a team competing in the Canadian Football League.
Under the terms of the new partnership, the ToonieBet logo will be displayed on all three versions of the club's game uniforms. Furthermore, the brand’s signage will be featured on both television and LED panels throughout the TD Place stadium. The operator is also set to serve as the sponsor for the Sideline Club section located near the field.
ToonieBet intends to engage with the team's fanbase through a series of collaborative events. This includes hosting three pre-game street parties in conjunction with the RNation fan club. Both parties have opted not to disclose the specific financial details or the duration of the partnership agreement.
Note: This article is based on publicly available sources and reflects information available at the time of publication. Details may change; check the original or official source for updates.