Duel founder and poker player Osi Ketola discussed the origins of his Monarch pseudonym during an interview on the Finnish podcast Kuuntelija, revealing that the moniker appeared long before his poker popularity and stems from his early online gambling career around video games.
As a teenager, Ketola played and traded items in RuneScape under aliases such as joopi and later launched a small site named RSGambling. When he shifted his focus to gambling around Counter-Strike, Ketola adopted the Monarch pseudonym and became well-known under this name within the skin-casino community, intending for the title to symbolize his ambition to claim the throne of the CS-centered gambling industry, an idea he later realized through CSGOEmpire.
Over time, Monarch evolved from a simple gaming nickname into Ketola's public persona, which he used to develop his business, clash with competitors, and publish investigations into other skin-casino platforms while accusing some of them of utilizing unfair gaming mechanics, bringing him recognition far beyond Finland as an entrepreneur and industry critic.
Ketola views the pseudonym on a grander scale, describing himself as the white king on the world chessboard, and uses Monarch today as his poker alias, Kick username, and personal brand, making it more recognizable to international audiences on poker broadcasts than his real name.
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