BetMGM has entered into a multi-year agreement with the NFL franchise Minnesota Vikings, securing the status of official sports betting and online casino partner of the team in Canada.
Under the terms of the arrangement, the operator gains the right to utilize the Vikings brand across promotional, betting, and casino activities within permitted markets across the country. Additionally, BetMGM and Design Works Gaming have released a new game titled Vikings Big Kick LuckyTap, which is available exclusively via the BetMGM online casino platforms in Ontario and Alberta.
This partnership forms part of BetMGM's broader expansion strategy within the Canadian market. The operator commenced operations in Alberta in July 2026, marking its first expansion beyond Ontario, where the company has operated since 2022.
As part of this collaboration, BetMGM will also promote responsible gambling practices by providing users with educational materials and access to the GameSense program.
Note: This article is based on publicly available sources and reflects information available at the time of publication. Details may change; check the original or official source for updates.
