Counter-Strike 2 player Sodbayar “Techno” Munkhbold, representing the team The MongolZ, has become the face of a new advertising campaign by Coca-Cola Mongolia.
As part of this collaboration, the brand released a limited series of exclusive bottles featuring the inscription “GOAT,” which stands for “Greatest Of All Time,” in place of the classic logo.
Previously, Coca-Cola Mongolia supported The MongolZ by organizing a special “Real Magic Zone” at the Playtime festival and welcoming players after their performances at international tournaments.
Meanwhile, the government of Mongolia is considering the introduction of tax incentives and new financial support programs for the esports industry.
Note: This article is based on publicly available sources and reflects information available at the time of publication. Details may change; check the original or official source for updates.