English football club Tottenham Hotspur has concluded a three-year partnership agreement with iGaming operator VSbet. Under the deal, the company has obtained the status of official regional betting partner of the club in the Asian market.
Within the framework of the cooperation, VSbet will be able to use Tottenham brand and marketing opportunities within permitted activities in the region. The sides will also focus on promoting the club among the Asian audience and expanding interaction with local supporters.
The partnership provides for joint marketing campaigns, the creation of digital content, and various fan activities. All measures will be targeted at an adult audience over the age of 18.
For VSbet, the agreement with Tottenham will provide an opportunity to increase brand awareness in the Asian market and use the popularity of English football to attract a new audience.
Note: This article is based on publicly available sources and reflects information available at the time of publication. Details may change; check the original or official source for updates.